Trades: 10 FREE leads in your area →
The A2B Trades Method

From ad scroll to booked job. One system.

Most agencies sell you one piece - ads, or a website, or "marketing" - and the leads leak out between the gaps. The A2B Trades Method is the whole machine, installed in your business and run for you. No single piece works alone. That's the whole point.

The system, in three moves
A Get in front of them Competitor analysis · Offer · Traffic 01–03
2 Turn clicks into booked surveys Website & funnel design · CRO · Automations 04–06
B Turn surveys into money Close & Track 07–08

How a lead becomes a job.

From A to B, in three moves. It's in the name.

A

Get in front of them

Competitor analysis · Offer · Traffic
STEP 01

Competitor Analysis

We break down what every competitor in your area is running - their offers, their ads, their weak spots - so we enter your market knowing exactly what it takes to beat them.

STEP 02

Offer Creation

Then we build your offer from the ground up instead of copying theirs - 90% of offers in this market are weak, and weak offers die at scale. A strong offer makes every euro of traffic cheaper.

STEP 03

Traffic

Meta + TikTok + Google + Maps drive the right homeowner in your area to the right page. Exclusive campaigns - never shared with a competitor.

2

Turn clicks into booked surveys

Website & funnel design · CRO · Automations
STEP 04

Website & Funnel Design

Conversion-built, sub-3-second pages per service line, optimised until 5%+ of visitors become enquiries - and wired straight into the CRM.

STEP 05

Automations

The form fires → the CRM logs the lead → AI replies within 60 seconds, day or night. No-shows and not-yet-ready homeowners enter an automated 14-day sequence. Nobody slips through.

STEP 06

Book the Survey

AI chat checks budget, timeline and decision-maker - then books the site survey or appointment straight into your diary.

What the funnel does to 1,000 clicks
1,000 homeowners click your ads
50+ enquire · 5% conversion (worst case)
17 surveys booked
6 jobs won
B

Turn surveys into money

Close & Track
STEP 07

Close

You walk into a booked appointment with full context in hand - and we train your team how to close it. What's the point of booking surveys if you don't know how to sell them?

STEP 08

Track

Quote → job → revenue logged in a live dashboard. Cost per job and ROAS per service line, updated as jobs complete.

That's why it's called The A2B Trades Method - we take your business from A to B.

The 8 parts - and what each one replaces.

01

Meta Ads

replaces: Boosted posts and hope

Facebook & Instagram campaigns for your area only - UGC creative, lookalikes and retargeting, managed daily.

02

Google Ads

replaces: Paying directories for shared leads

Search + Local Service Ads capturing homeowners actively looking for your trade, right now.

03

Google Maps Optimisation

replaces: Being invisible on the map

Google Business Profile fully optimised, 50+ citations, and a review engine driving 30+ reviews in 60 days - targeting the #1–3 pack for your trade + your town.

04

Landing Page Conversion Optimisation

replaces: A homepage that does nothing

Conversion-built, sub-3-second, mobile-first pages per service line, converting 5%+ of traffic - wired straight into the CRM.

05

AI Lead Engine

replaces: Missed calls and lost jobs

Every enquiry answered in under 60 seconds, 24/7 - SMS, WhatsApp and web chat, with auto-booking.

06

Full CRM System

replaces: Paper notes and memory

One pipeline for every lead, quote and job - with a live spend-vs-revenue dashboard you can check any time.

07

Creative Production & Website Design

replaces: The same tired ad for a year

Your website built free - plus before/after treatments, short-form video, statics and carousels, refreshed every month so campaigns never fatigue.

08

Strategy & Coaching

replaces: Guessing what to do next

Weekly check-ins, sales-process reviews and close training, so every booked appointment actually turns into revenue.

Don't imagine it - see it

How we scaled this solar company from €0 to 8 figures in 3 years.

Other agencies show you slides. We'd rather show you the real thing: Ecoplex Energy runs an instant-quote engine we built - the front end of this exact system, live, powering an 8-figure business and 12,000+ installations. See exactly how it works in the full case study - then picture it tuned to your trade, in your area.

Read the Ecoplex story
ecoplexenergy.ie
Solar & renewables
Ecoplex Energy
Instant-quote engine · 12,000+ installations
Real jobs, real crews

Actual work from actual clients.

Photographed on our clients' sites - not bought from a stock library.

Heat pump cylinder and pipework installation on a live domestic job
Groundworks crew laying underfloor pipework over steel reinforcement
Commercial ventilation ductwork installed during a building fit-out
Two engineers running copper pipework to rooftop plant
Engineer fitting a radiator on a domestic heating install
Engineer commissioning an outdoor heat pump unit

There are 3 ways to get leads.
Only one you own.

Most trades businesses have tried the first two. That's usually why they call us.

Third-party lead sellers
Checkatrade, MyBuilder, Bark & co.
The cheap agency
The "marketing guy" next door
The A2B way
One system, one business per area
Lead exclusivity
The same lead sold to 4 of your competitors
The same playbook sold to your rival down the road
Exclusive leads - never shared, never resold. One business per area - we never arm your competitor
Cost per lead
€60–100 per lead
Junk leads that never pick up or were never qualified
€19.56 per lead - Ecoplex Energy live campaign
Follow-up
Homeowners exhausted by five calls in an hour
Set and forget - no follow-up, no CRM behind it
The whole system: ads, AI follow-up, CRM & Maps, done for you
Tracking to revenue
No follow-up, no tracking - just a name and a number
Vanity metrics: clicks and impressions you can't bank
Booked jobs, tracked the whole way to revenue
Whose brand grows
Their brand grows in your area. Yours doesn't.
Ranked #1–3 on Google Maps so leads compound for free
Risk before results
You're renting leads: stop paying and everything stops
Ads only - then silence the moment results dip
Your first 10 leads free, in your local area
The A2B way
One system, one business per area
Lead exclusivity
Exclusive leads - never shared, never resold. One business per area - we never arm your competitor
Cost per lead
€19.56 per lead - Ecoplex Energy live campaign
Follow-up
The whole system: ads, AI follow-up, CRM & Maps, done for you
Tracking to revenue
Booked jobs, tracked the whole way to revenue
Whose brand grows
Ranked #1–3 on Google Maps so leads compound for free
Risk before results
Your first 10 leads free, in your local area
Get my first 10 leads FREE
Third-party lead sellers
Checkatrade, MyBuilder, Bark & co.
Lead exclusivity
The same lead sold to 4 of your competitors
Cost per lead
€60–100 per lead
Follow-up
Homeowners exhausted by five calls in an hour
Tracking to revenue
No follow-up, no tracking - just a name and a number
Whose brand grows
Their brand grows in your area. Yours doesn't.
Risk before results
You're renting leads: stop paying and everything stops
The cheap agency
The "marketing guy" next door
Lead exclusivity
The same playbook sold to your rival down the road
Cost per lead
Junk leads that never pick up or were never qualified
Follow-up
Set and forget - no follow-up, no CRM behind it
Tracking to revenue
Vanity metrics: clicks and impressions you can't bank
Whose brand grows
Risk before results
Ads only - then silence the moment results dip

The A2B Trades Method, installed in your business.

One trades business per area. Your first 10 leads free. Ireland & UK.

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