Nobody Googles "boiler replacement" for fun.
Social ads interrupt someone scrolling. Search ads answer someone who has already decided they need the job done and is typing it into Google right now. That is the whole difference: you are not creating the demand, you are catching it at the exact moment it appears - which is why search leads close at a far higher rate than anything else we run.
"Emergency boiler repair Dublin 15" tells you the job, the urgency and the area before a single euro is spent. We build the account around the searches that mean work - and use the search terms report to strip out the ones that don't, week after week.
High-intent traffic still dies on a slow, vague website. Every campaign we run points at a page built to convert that exact search - one offer, proof, and a form above the fold - because doubling the conversion rate halves what every lead costs you.
See how we build them →We find where your competitors are weak - then take the top spot.
Google shows you exactly who you are bidding against and how often they beat you. We read those auction insights every week - the keywords they underbid, the hours they switch off, the locations they ignore - and push our clients above them where it counts. The goal is simple: when a homeowner searches for your trade, you are the first name on the page and your competitors are looking at your domain in their report.
Boiler replacement leads at €24.24 each.
Castleknock Gas, a boiler company in Dublin 15, took 41 boiler service and replacement leads from Google Ads in under three weeks - homeowners searching "gas boiler service" and "boiler replacement" the moment they needed it.
How it works
Keyword & area map
The searches worth paying for in the areas you serve - and the ones to exclude.
Campaign build
Search and Local Service Ads structured around your highest-value jobs.
Landing page match
Every ad lands on a page built for that exact job, not your homepage.
Optimise weekly
Bids, budgets and negatives tuned to cost per booked survey.
131 BER assessment leads at €13.29 each.
MD Surveys, a BER assessment company, took 131 leads from Google Ads in under three weeks - 758 clicks from homeowners and landlords who needed a BER cert, at €13.29 a lead.
553 EV charger jobs from €23,150 of search spend.
Ecoplex Energy Solutions install home EV chargers. We run four Google campaigns against that one service - Performance Max, exact match, broad and dynamic search - so every way a homeowner searches for a charger is covered. Together they returned 553 enquiries at an average of €41.86, with the broad campaign alone bringing in 305.
From one service in one town to €25,000 a month.
Most trades start small - one service, one service area, a modest monthly budget. That is fine: the account is built the same way either way, and the budget only goes up when the cost per job says it should. On the other end of the scale, this same client ran €25,131 through Google in a single month for 874 conversions at €28.75. Small budget or large, you get the same media buyer and the same daily reporting.
