Boilers & heat pumps
JCPS Mechanical
From €0 to €2.4M in one year
Their residential side, launched with A2B in September 2025.
Case study · Boilers & heat pumps · Dublin
€0 to €2.4M in 1 year.
JCPS Mechanical specialises in boilers and heat pumps. Their residential side launched with A2B in September 2025 and went from €0 to €2.4M in its first year. In the last 90 days it collected €620,787 from 257 jobs, up 74.9% on the 90 days before.
€620,787
Collected, last 90 days
257 jobs
Won, 47.3% close rate
16.5x
Return on ad spend
€37,600
Ad spend, last 90 days
go.jcpsmechanical.online Live site
The boiler offer page, converting at over 5%: €700 off, with the SEAI grant paperwork done for you.
01
Boiler landing page converting at over 5%
The boiler page leads with the grant: €700 off a new boiler, the SEAI grant paperwork handled, fitted in one day. Everything below the fold answers the one objection that stops the click. It converts at over 5%.
02
Google Ads for boiler installs on €25 a day
A Google Search campaign for boilers, capped at €25 a day. From 1 to 26 October 2026 it drove 375 clicks and 36 conversions at €17.30 each, for €622.97 in spend.
Straight from Google Ads, 1 to 26 October 2026.
03
Heat pump landing page built on the SEAI grant
The heat pump page leads with the grant: claim €12,500 in grants and start saving on energy bills from day one. One free-quote button, then the proof a homeowner looks for: RGI, CIRI, CIPHE and Safe-T-Cert registrations and three ISO certifications.
The heat pump landing page.
04
Meta ads for heat pump leads: 1,175 at €5.81
A heat pump replacement campaign built on one before-and-after ad, with the SEAI grant up front. It has reached 418,031 homeowners and generated 1,175 enquiries at €5.81 a lead.
Straight from Ads Manager - JCPS heat pump campaign.
05
Meta Boiler & Heat Pump Leads For Trades
Over the last 30 days (27 September to 26 October 2026), three Meta campaigns ran side by side: heat pump replacements, boiler replacements and boiler servicing. Heat pump replacements brought in 967 leads at €7.95 each. Boiler replacements brought in 175 at €10.81. Boiler servicing brought in 103 at €19.75.
Straight from Meta Ads Manager, last 30 days.
06
€0 to €2.4M in one year
The residential side launched in September 2025 from a standing start. In its first year it reached €2.4M. Hear it from JCPS at the top of this page.
07
Last 90 days: €620,787 collected at 16.5x return on ad spend
From 28 July to 25 October 2026, JCPS collected €620,787 across 257 completed jobs, up 74.9% on the 90 days before. The close rate is 47.3%. €37,600 of ad spend returned 16.5 times its cost, and another €114,525 of work is booked and waiting to be done. More results: Ecoplex Energy and all case studies.
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