€0 to 8 figures in 3 years.
When Seamus came to us, Ecoplex had no leads, no system, no brand - just a vision and the hunger to build something real. Three years later: 8-figure revenue, a team of 100+, and 2,000 leads a month. Here's exactly how.
Foundations before traffic
We started with the branding and built the website from scratch - because you can't send paid traffic to a bad website. Most service businesses do exactly that, then blame the ads. And we built the offer from the ground up instead of copying a competitor's, because 90% of the offers in this market are weak - and weak offers die the moment you try to scale them.
Google + Meta, scaled from €1k to €60k a month
Google captures intent. Meta creates awareness. Together they compound. We started at €1,000 a month in ad spend and scaled to €60,000 - and the offer took the scale. Then we obsessed over the 1%s: bounce rate cut from 77% to 42% on a site doing 67,521 clicks a month. At that volume, every percentage point is worth thousands.
Speed to lead, tracked to the cent
Clicks don't pay invoices - conversions do. Email automation, immediate outbound calls, site surveys booked straight into the calendar: no lead left untouched. Most companies lose the sale right here and never know it, because they don't track which part of the funnel is leaking. We tracked everything.
The cross-sell layer most agencies miss
Consistent brand across ads, site and email. Trust-led messaging, no discounting - Ecoplex competed on certainty, not price. Then we layered in the cross-sell: EV customers became solar customers, solar customers became EV customers. One acquisition, two revenue streams, higher lifetime value, lower cost per acquisition.
One month, by the numbers
2,015 leads. €45,879 in ad spend. 874 conversions. €19.56 cost per lead. Three years in: 8-figure revenue, market leader in solar and EV across Ireland, a team of 100+ - and an owner whose business no longer needs him on the tools every day. That's what 8 figures actually buys you. This wasn't luck. It was systems, speed, and control.
"A business that no longer needs you on the tools every day. That's what 8 figures actually buys you."
One of the ads behind the spend
Up to 100 creatives tested a month. This is the kind that keeps running.
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