£20k in 2 days from £132.74 of ad spend.
In their first 2 days of running ads with us, Varci Construction Services closed £20,000 of work from two Meta campaigns - leads coming in at £4.13 and £6.66 each. The message below came in at 6:29 on a Tuesday morning.
The ads themselves? We make those too.
We have a full in-house creative team - scroll-stopping video and graphic ads scripted, shot and designed for your trade, not pulled from a stock library. These two ran for Clean Easy.
How it works
Offer & angle
We build an offer homeowners act on - not just "get a quote".
Creative from your jobs
Photos and video from your real work, cut into ads that stop the scroll.
Launch & optimise
Weekly testing on audiences, creative and cost per booked job.
Every lead followed up
The AI Lead Engine answers every enquiry in seconds and books it into your calendar.
1,175 heat pump leads at €5.81 each.
JCPS Mechanical's heat pump replacement campaign - built on the ad you just saw - has reached 418,031 homeowners and generated 1,175 enquiries at €5.81 a lead.
€5k a month in, €450k a month out.
Innovate Insulation run roughly €5,000 a month on Meta with us and turn it into around €450,000 a month in booked work - a 90x return. One evergreen lead campaign has now brought in 4,444 leads at €15.47 each across 915,604 people reached.
€45,879 of ad spend in a single month.
On some client accounts we manage budgets of up to €100,000 a month. Here is one of them in a single month: €20,748 through Meta and €25,131 through Google, returning 1,061 Meta leads at €19.56 and 874 conversions on the search side. Budgets that size are not run on guesswork - they are reported on daily, to the euro.
Two of the creatives running behind that spend
Most agencies run five ads for six months.
We don't. Our media buyers are in the accounts every day - shifting budget to what is converting, killing what isn't, and testing up to 100 new pieces of creative a month. And we track every metric that moves the number: spend, impressions, clicks, CTR, CPC, CPM, how far people watch each video, right down to the individual ad. Nothing gets left running on a hunch.
What's included
Frequently asked questions
Wondering how Meta ads fit a trades business? These are the questions we hear most. Anything else, just ask.
Campaign strategy, audience research, ad creative and copy, A/B testing, Pixel setup and conversion tracking, and clear monthly reporting. If you need a landing page to send clicks to, we build that too.
No - your ad budget is paid directly to Meta and stays in your control. We recommend a level based on your trade, your area and how many jobs you want, then make every euro of it work harder.
It depends on your trade and how competitive your area is. Most trades businesses see solid early traction from €1,000–€3,000 a month in ad spend - enough for Meta to gather data and find the homeowners most likely to convert.
Meta ads can start driving enquiries within the first week. The real gains come over the first four to eight weeks, as the Pixel builds data and we double down on the creative producing the cheapest leads.
Yes. Homeowners scroll Facebook and Instagram every evening, and a well-targeted before-and-after ad reaches them before they ever search Google. For most trades it's the cheapest source of quality leads.
The Meta Pixel tracks every form, call and WhatsApp message back to the exact ad and audience - and it all lands in your CRM pipeline, so you see cost per lead and cost per booked job, not just clicks.
We only work with trades, we only take one business per trade per area, and your first 10 leads are free - so you see real enquiries before you commit to anything.
That's the idea. Once your cost per lead is stable we scale budget, add retargeting and expand your service area - at the pace your team can handle the work.