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Case study · Exterior cleaning · Dublin & Leinster

Local services, booked on repeat.

Clean Easy cleans windows, gutters, roofs, driveways and solar panels across Dublin and four surrounding counties. The play isn't one-off jobs - it's set-and-forget subscriptions that turn a €200 clean into a customer worth thousands.

5 counties
Dublin, Kildare, Wicklow, Meath, Louth
Subscription-first
Weekly, monthly or seasonal
Window · gutter · roof
Driveway & solar too
Founder-led
Built around trust
cleaneasy.ie Live site
The subscription-first website behind the repeat bookings.
01

The one-off trap

Local service businesses live and die by repeat work - but most of their websites only sell a single visit. Every job ends with 'call us again sometime,' and the pipeline resets to zero each morning.

02

What we built

A founder-led site - 'Hi, I'm Brendan' - built around reliability ('we show up on time, every time') and a subscription model: weekly, monthly or seasonal plans a homeowner picks once and forgets. First-clean discount to lower the barrier, clear service areas, and FAQ answers for everything a homeowner asks before booking.

03

The takeaway

The same system scales down as well as up: whether the job is a €30,000 extension or a €200 gutter clean, the winning mechanics are identical - show up in search, convert the visit, capture the customer, and keep them automatically. Subscriptions just make the maths compound faster.

In their own words
"We've made it our mission to bring consistency and clear communication to homeowners and businesses - showing up, doing the job right, and keeping you informed every step of the way."
B
Brendan
Owner, Clean Easy

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