Innovate Insulation went from a standing start to 7 figures in 15 months - and on to 16 staff and 6 vans, with a lead system pulling €15,000 a day from ads and turning it into booked surveys.
Shared insulation leads get sold to four or five sprayers at once - a price war before anyone has seen the attic. And grant-season surges make demand feast-or-famine. Scaling a crew on that foundation is guesswork.
An offer-led website built to convert ("Save up to €2,000 on spray foam insulation"), exclusive local campaigns with before/after creative, an AI engine that answers attic, cavity and grant questions instantly and books the free site survey, and automated follow-up so no quote dies in an inbox. WhatsApp on the site for the homeowners who prefer to chat.
Demand became something you could plan a business around. Consistent booked surveys meant crews could be hired ahead of the curve - 0 to 16 staff, van after van added, €15k/day of ad spend converting profitably. "Now we're able to actually scale."
"From 0 to 16 in 3 years with 6 vans. Now we're able to actually scale."
Your first 10 leads are free - see it work in your area before you commit to anything.